La librería paidós fue fundada en 1957
por Jaime Bernstein (especialista en ciencias de la educación) y Enrique Butelman, de
formación filosófica. Desde su creación, la librería se especializó en psicología. Por entonces funcionaba en una de las oficinas de la Editorial Paidos en la calle Cabildo. Fué recién en 1962 que Bernstein y Butelman crean la "Sociedad Librería Paidos" independiente de la Editorial, y trasladándose a un local propio. El siguiente artículo, publicado en inglés en el journal "Dispositio", Vol.
XVIII, No. 45, pp. 157 158, relata brevemente la historia de la librería en el
contexto de la historia cultural y política de nuestro país.
Los locales de venta de Librería Paidós
están ubicados en:
Librería Paidós Central del Libro Psicológico
Av. Las Heras 3741 Loc 31 C1425ATB
Ventas/Fax: (5411) 4801-2860
Ciudad Autónoma de Buenos Aires
Horario de atención:
Lunes a viernes de 10:00 a 19:00 hs.
Sabados de 10 a 13.30 hs.
Paidós del Fondo
Av. Santa Fe 1685 C1060ABC
Ventas: (5411) 4812-6685
Ciudad Autónoma de Buenos Aires.
Horario de atención:
Lunes a viernes de 9.30 a 20 hs.
Sabado 10 a 14hs y de 16 a 20 hs.
Para consultas por su compra por favor comuníquese a firstname.lastname@example.org
MEMOIRS OF A BOOKSTORE
A group of intellectuals creates a space, in the
University of Buenos Aires, for the field "Psychology," ascribing it to the
School of Philosophy and Letters. The de facto Argentinean President, Pedro E. Aramburu,
appoints Risieri Frondizi vice-chancellor of the Institute of Higher Education, while the
economic depression makes the dollar equal to 50 pesos of the national currency. By that
time two persons, Jaime Bernstein, specialist in sciences of education, and Enrique
Butelman, trained in the philosophical field, decide to establish a bookstore specializing
in psychology. Without any experience in this activity, without a model or an accurate
estimate of hypothetical customers, that act was as perhaps happens with any real
bookstore more a creation of an intellectual space than the opening of a space for
Psychology is already an autonomous career, taught not only
in the University of Buenos Aires, but disseminated in the whole country by private and
public colleges; the psychologists registered in Buenos Aires exceed thirty thousand, any
taxi driver knows very well the neighborhood christened Villa Freud, where
psychoanalytic offices abound. In its bars it is not surprising to distinguish, among
comments about the last game of the soccer championship, discussions about
"unconscious desire," "transference," or the insights and blunders of
the last Spanish translation of the Seminar of Jacques Lacan, who in the Villa plays
as if on the hometeam, with as much popularity as Maradona. In other areas of the capital
bookstores devoted to different specialties were grouped; for example, the juridical ones
close to the tribunal, the ones about sociology, philosophy, medicine, and economy near
their respective colleges; but no case is like that of the psychology bookstores, which
have contributed to give Villa Freud its own personality. The Santa Fe, Las Heras,
Scalabrini Ortiz, and Coronel Diaz avenues mark the perimeter of this Villa that is
the center of the "Psy" activity of the city and the country.
More than 35 years after that shared dream, what in 1957 was an open
question today is an unavoidable certainty that "the psychological" requires
specialized bookstores; witness the number of visitors who look over shelves filled with
books devoted to the most varied theoretical lines and psychotherapeutical practices.
Paidos is the oldest in this "Buenos Aires Psy." There, Marcelo Bernstein,
inheritor of the founders project, displays to the curious eyes of so many
practicing psychoanalysts be it from the easy chair or from the divan an
ample collection of books but also of journals, general publications, seminars, national
and foreign articles, tests, essays. There are to be found the specialized publishing
houses: Amorrortu, Nueva Vision, Lugar Editorial, Paidos, to name a few of the most
representative; the production of national authors stands out on the display tables. These
authors are the third generation after those pioneers who with tenacity and inventiveness
created a space in this country and expanded the concerns with the subjectivity, turned
into science, of the psychic. Many of those used to visit our house, as new authors do
The psychoanalytic activity has multiplied itself, diversified itself;
the number of institutions devoted to graduate studies, its scientific development,
lectures, colloquia, symposia, conferences, defined our conception of the "Psicolibro
Club" to inform the members about recent publications and the events that take place
periodically. The disciplines ascribed to "the psychological" produce a
heterogeneous collection, which includes treatment with flowers, corporal, psychodramatic,
psychosomatic, psychoprophylactic, psychotherapeutically brief, supportive, gestalt,
cognitive, transactional, sexologic, astrologic, yogic, and mental control techniques,
without forgetting the boom of "self-help" and "know yourself."
Nevertheless, a reference, a last name stays beyond good and evil, free of concessions,
somebody to whom month after month we dedicate the cover of the Psicolibro magazine:
The distant beginning, with the military in power and intellectuals
backing Academic Psychology, with pioneers of psychoanalysis in full bloom, after the
expansion, the civic-military alternations, the boom of the Psy college, the schools
Kleinism, Ego Psychology, Lacanism departing from Freud; the surreal psychological
variety, Perons third presidency, after the dark period, the Military Process, the
intellectual as a suspect figure "doubt is a brag of intellectuals"
declared, without any hesitancy, a so-called "hero of the Malvinas war"; the
return of democracy in 1983, of market economy in 1989, of the French psychoanalysts that
assiduously visit us, of old ideologies with new names, postmodernism, the return to
Freud, postfreudianism, and numerous others, are themes and thesis of the texts aligned on
shelves or displayed on the tables of the bookstore. Yet, basically, what is revealed,
what is spoken out loud, quietly, meditated or discussed amongst the books is the
priceless value of a bookstore, the living memory and a place in it that cannot be bought
but can only be deserved.